PLAIN DEALER - 4 farmers markets join program to get fresh foods to those on public assistance

Four Cleveland farmers markets are taking part in a pilot program to encourage customers who receive food assistance to shop for fresh food.

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The program will evaluate its success by looking at how well it reaches its target audience. After that, "we can bring other markets under the umbrella that accept EBT and also look at other potential funding sources to contribute to the incentive program," said Morgan Taggart, a program specialist for Ohio State University Extension and member of the Cleveland-Cuyahoga County Food Policy Coalition.