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NEW YORK TIMES - Pushing Fresh Produce Instead of Cookies at the Corner Market
Article Date:Friday, October 30, 2009
This low-budget approach is echoed in Cleveland’s corner store program, a joint effort of the city’s public health department and Case Western Reserve University.
Earlier this year, Anne Gross, who with her husband, Gary, has run the Convenient Food Mart in the city’s Near West Side for 36 years, agreed to push aside some of the candy at the front of the store and make room for two wicker baskets of fruit. The program provided colorful signs encouraging healthy eating.
It also promoted her store with events like a cooking demonstration in her parking lot with samples of banana bread, free cookbooks, and sign-ups for local cooking classes.
The result: a 20 percent increase in fruit sales this last summer. “Bananas are No. 1,” said Mrs. Gross, 65. “After that, cherries have done very well.”