Double Value Produce Perks


Program Details

The Cleveland-Cuyahoga County Food Policy Coalition (FPC) is happy to offer another year of the Produce Perks program in Cuyahoga County!

“Double Value Produce Perks” is an initiative developed by FPC in partnership with several Greater Cleveland philanthropic partners and Wholesome Wave, a national nonprofit focusing on access and affordability of healthy, local foods in underserved communities.

Produce Perks are incentive tokens given to customers at participating farmers’ markets and farm stands who use an Ohio Direction Card to purchase food. A customer wishing to use their food assistance benefits can swipe their card at one central terminal, located at any of the 20 participating locations' information booths, and ask to withdraw a desired amount. The market or farm stand will then provide tokens for the transaction in addition to Produce Perks that can be spent on fruits and vegetables. The incentive is a dollar-for-dollar match to every dollar spent (up to $10) using an Ohio Direction Card. There is no minimum purchase amount to qualify for the incentives and as the name suggests, Produce Perks are only good for purchasing fruits and vegetables. All other tokens purchased with the Ohio Direction Card are good to use on eligible items at the market. “Produce Perks” can be redeemed at all participating locations and will be available while supplies last.

If your ogranization is insterested in helping promote the Produce Perks program by distributing promotional materials, please fill out this Google Form !


2016 Participating Farmers' Markets




Outreach and community partners 

Our Partners

  • The George Gund Foundation
  • The Mt. Sinai Health Care Foundation
  • The Ohio State University Extension - Cuyahoga County
  • Prevention Research Center for Healthy Neighborhoods at Case Western Reserve University
  • Saint Luke’s Foundation
  • Sisters of Charity Foundation
  • Wholesome Wave
Working Group(s): 
Health & Nutrition