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Cleveland Farmers Markets Selected for marketumbrella Study
Cleveland has been selected as one of three cities nationally who will be participating in economic impact study in partnership with marketumbrella.org. marketumbrella.org, a New Orleans based organization, manages farmers' markets in New Orleans, and is developing a national community of public market practioners along with several tools to measure market success in terms of human, social, and financial capital. Farmers' markets in Cleveland, Baltimore, and Los Angeles will be working with marketumbrella.org on the SEED study. SEED, short for Sticky Economic Evaluation Device, will use customer surveys to measure the economic impact of the market and its economic impact on the surrounding community.
Three markets will be participating in Greater Cleveland; Coit Road Farmers' Market, Kamms Corners Farmers' Market, and Tremont Farmers' Market. Surveys will take place this fall in partnership with the Cleveland-Cuyahoga County Food Policy Coalition, with a full report to be released early in 2012. We are honored to be selected among many cities nationally and look forward to working with local market managers and staff at marketumbrella.org in exploring the economic impacts of farmers' markets on local economies.